This project involved creating a complete branding and website design for a Venetian captain offering tours on a traditional boat. The goal was to craft a strong and cohesive identity across both digital and print media while authentically conveying his deep passion for the Venetian lagoon and sailing.

The brand identity embraces a fresh yet timeless aesthetic, reflecting the captain's unique character and his mission to share the beauty of the lagoon. To achieve this, I selected a playful yet romantic handwritten typography that strikes a balance between personality and readability, ensuring a distinctive visual impact across all communications.

For the color palette, I chose a rich combination of deep blue and green-blue, accented with striking highlights to create a visually captivating and memorable design. This carefully curated palette not only reinforces the captain’s identity but also ensures the brand stands out in a competitive market, subtly yet effectively capturing the attention of tourists.