Passion project
Rebranding & Packaging for a Tequila Brand
This project involved a comprehensive rebranding and packaging redesign for a Tequila brand. The primary goal was to create a cohesive and unified identity across all packaging while effectively communicating the brand’s core values and the premium quality of its product.
The new identity embraces a fresh, innovative aesthetic that reflects the brand’s unique character. To achieve this, I selected a bold, distinctive typography that combines personality with excellent legibility, ensuring it stands out across all brand communications.
For the color palette, I chose vibrant shades of green and orange, complemented by striking accents that create a visually harmonious and memorable design. This carefully curated palette not only reinforces the brand’s identity but also ensures it stands out in a competitive market, capturing consumer attention in a bold and impactful way.
PS. Remember to drink responsibly, though! Over-consumption of alcohol can be harmful to your health.
Solutions
- Logo & Brand Identity Design: Crafting unique and memorable visual identities that reflect the essence of the brand.
- Audiovisual Advertising: Producing dynamic and engaging multimedia content to captivate the audience.
- Creative Direction: Guiding the creative vision and strategy to ensure cohesive and impactful brand storytelling.
- Packaging Design: Designing innovative and functional packaging that enhances your product’s appeal and market presence.
