Discovery Questionnaire

Understanding Your Vision

I’m excited to begin this journey with you! To get started, could you please take a moment to complete this questionnaire? It includes 21 questions, and the more detail you provide, the better I can understand your business, needs, and vision. Your insights will help me craft a personalized branding strategy and experience just for you! Once you’ve submitted the questionnaire, you’ll be directed to a page where you can easily schedule a discovery call with me!

Required fields are followed by *

Your Business name *

Your e-mail *

1 . What does your business do? What is your service or product? *

2. Is there a unique story behind the name and business?

3. How and why was your business started and where did the idea come from?

If other, please specify:

5. Who is your ideal audience/customer? Think about age, gender, personality, income, personality etc. *

6. What are your audiences' frustrations/problems they face? *

7. Why would your customers specifically pick YOUR service or product over your competitors? *

8. Who are your top 3 competitors? *

9. How is your business run? How do they find you, make a purchase and receive their goods? *

10. What is the vision for your brand? What future does your brand want to create?

11. What are your brand values? How do those values resonate with you and your business?

12. What words would you use to describe your brand's personality? *

13. What message do you want to convey to your customers? How do you want your customers to feel when they interact with your business?

14. Please link your pinterest/vision board here: *

15. What do you like about your Pinterest board? Go into specifics about certain images/aesthetics. *

16. What words would you choose to describe your desired vibe and look? *

17. If you have an existing brand identity, why isn't it working for you?

18. Any colour schemes that you like and why?

19. Any icon, symbol or image that you are connected to that you might want to include within your brand? *

20. Are you envious of any business’ branding? If so, who and what makes it so special?

21. Is there anything else you’d like me to know?

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