Discovery Questionnaire

We're thrilled to embark on this journey with you. Could you please take a moment to fill out this questionnaire? The more detail, the better! Your insights will give us a clear picture of your business, requirements, and vision. This will help us create a tailor-made branding and experience just for you! Thanks a bunch for your input!

Your Business name

Your e-mail

1 . What does your business do? What is your service or product?

2. Is there a unique story behind the name and business?

3. How and why was your business started and where did the idea come from?

If other, please specify:

5. Who is your ideal audience/customer? Think about age, gender, personality, income, personality etc.

6. What are your audiences' frustrations/problems they face?

7. Why would your customers specifically pick YOUR service or product over your competitors?

8. Who are your top 3 competitors?

9. How is your business run? How do they find you, make a purchase and receive their goods?

10. What is the vision for your brand? What future does your brand want to create?

11. What are your brand values? How do those values resonate with you and your business?

12. What words would you use to describe your brand's personality?

13. What message do you want to convey to your customers? How do you want your customers to feel when they interact with your business?

14. Please link your pinterest/vision board here:

15. What do you like about your Pinterest board? Go into specifics about certain images/aesthetics.

16. What words would you choose to describe your desired vibe and look?

17. If you have an existing brand identity, why isn't it working for you?

18. Any font styles that you dislike and why?

19. Any colour schemes that you like and why?

20. Any colour schemes that you dislike and why?

21. Any icon, symbol or image that you are connected to that you might want to include within your brand?

22. Any icon, symbol or image that you definitely don’t want to include within your brand?

23. Are you envious of any business’ branding? If so, who and what makes it so special?

24. Are there any business’ branding that you just don’t resonate with? If so, who and what specifically do you dislike?

25. Is there anything else you’d like us to know?

PS: Once you send the questionnaire, you'll land in a page that guides you on the next steps to take. Easy! Let's keep this journey rolling smoothly together!