Build a powerful brand identity

Discovering and understanding your brand’s values, how it speaks to your target market, and how to represent them clearly through images and language are all important steps in creating a brand identity.

Building a knowledge of your brand’s present position and future is the first stage in the process. This may entail studying the marketplace’s competitors, speaking with customers, and getting input from key stakeholders. You may start improving your brand’s identity after you have a solid knowledge of it now.

The values, purpose, and message of your brand should then be distinctly stated in a brand mission statement. All future design and messaging choices will be made using this as a reference.

After that, you may start creating the From there, you may start creating the brand’s visual identity. To ensure the visual identity is consistent across all platforms, this includes choosing a color scheme, designing a logo and other graphic elements, and putting together a style guide.

Finally, the target audience must receive the brand message and imagery in a consistent and efficient manner. This may entail producing content for both traditional and digital platforms, including print media, websites, and social media.

You can build a powerful brand identity that effectively conveys your message and connects with your audience by following these steps.


Let’s create the MOODBOARD

Creative direction of the brand

The brand’s visual aesthetic, including the color scheme, typography, and imagery, can be planned using the “Moodboard.” A mood board provides the project with a focus to return to and refer to. It makes it simple for the designer to express ideas, encourages innovation, and helps the project stay on schedule. I thus begin by accumulating pictures, hues, and other inspiring visual components.


Let’s design the LOGO

Making a logo is a crucial step in giving your brand a visual identity. It is crucial to give the design process some attention and to think about the message you want to portray. Here are some pointers to assist you in creating the ideal logo. Do some research first. It’s crucial to conduct research before you begin designing a logo. Examine the logos of well-known companies, get a general understanding of the sector you’re in, and then think about what kind of logo would be most appropriate and reflective of your business. Create a list of concepts. After conducting your study, compile a list of potential solutions.

The Logo concept


Cuccioli Pet’s Beauty Salon is a wonderful pet grooming place where pets can get a special spa-like treatment. The logo depicts a circle and a rounded form, representing the soap liquid and foam used in the salon’s treatments. The circle is filled with a refreshing blue sky color, evoking the feeling of a dreamy and shiny clean sensation. The blue sky color also conveys a sense of peacefulness, assuring pets and owners that their furry friends will be well taken care of. The circle also symbolizes the cycle of cleanliness, creating a sense of comfort and trust. The logo represents the quality of service that customers can expect from Pet’s Cuccioli Saloon: nice pampering, cleanliness, and quality care.


Logo & Brand presentation

Design purpose

Creating an attractive and unique brand presentation can be a challenge. However, with the right combination of colors, logos, and design elements, it is possible to create an engaging brand presentation that will leave a lasting impression on potential customers.

In this case, I opted for a playful and vibrant palette of colors for this brand, including sky blue, yellow, and pink. This combination of colors creates a vibrant, eye-catching presentation that stands out from the competition. The colors work together to create an inviting and cheerful atmosphere, which is perfect for pet care services.

The design elements used in the brand presentation were carefully chosen to support the overall theme. A bright and vibrant font was used to create a fun and playful atmosphere, while a modern logo was used to add a sense of professionalism and trustworthiness. Additionally, the design includes a variety of textures and patterns, which helps to emphasize the brand’s fun and playful nature.

Overall, the brand presentation reflects the company’s commitment to offering a unique and memorable pet care experience. With the right combination of colors, logos, and design elements, the brand presentation can create an inviting and cheerful atmosphere that will help draw customers in and create lasting impressions.

watch the full brand process

Let’s connect

Yay, I finally posted my reel! It took me a while because I had a bunch of other things to get done and I’ve also been busy working on some new projects. But I gotta say, I really enjoyed putting this brief together. 

The carousel post coming soon

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Hey there! Have you ever stopped to think about how important packaging is? Well, let me tell you 

- it’s pretty amazing! Packaging does so much more than just hold a product together. It actually helps to protect the product from damage, promote it to potential buyers, make it easy for consumers to use, and even contribute to sustainability efforts. 

How cool is that?

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The Gradient Tool in Adobe Illustrator is my fav ever, it help me to smooth transitions between colors. Here’s how to use it:

Select the Gradient Tool from the toolbar on the left side of the screen.

Click and drag on your artboard to create a gradient.

To adjust the colors of your gradient, click on the Gradient panel located on the right side of the screen.

You can choose between different types of gradients, such as linear, radial, or freeform, and adjust the angle and direction of your gradient.

To add additional colors to your gradient, click on the gradient slider and then click on the color stop that you want to change.

Use the Color panel to select a new color for the stop.

You can also adjust the opacity and position of each color stop to create more complex gradients.

That’s it! With the Gradient Tool in Illustrator, You can create beautiful, custom gradients for your designs.

#gradient #illustratortips #adobeillustrator #gradientcolor #colorfull #graphicdesigners #freelance #graphicdesigner #designer #design #tipsdesign #tipsillustrator #how #howtodesign #Tutorial #illustratortutorial #tutorials #tutorialdesign
To begin creating a cohesive brand identity on packaging or any other support, I first consider the industry of the brand. Patterns are an excellent way to achieve this, so I start by conducting a thorough search for inspiration. Then, I either sketch my ideas by hand or directly in Illustrator to bring my vision to life. To avoid overwhelming the design, I limit myself to creating one or two key elements and carefully selecting no more than four colors. Next, I test the design on a mockup to ensure it looks visually appealing and consistent with the brand’s identity. Finally, I recommend printing and creating a physical prototype of the packaging to confirm that the colors and shapes are perfect.

#pattern #seamlesspattern #designer #tutorialillustrator #illustrator #illustratortips #designertips #graphicdesigner #patterndesign #creativeprocess #tutorial #adobe #tipsdesign #freelance #freelancer #grafico #designers #branding #brandassets #howidesign

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