THE BRAND DESIGN
I will work closely with you to understand your business, goals, and target audience. Together, we will develop a unique visual identity that represents your brand and sets you apart from your competitors. This includes a logo design, color palette, typography, and other visual elements. Additionally, I will create a brand guidelines document to ensure consistency across all of your marketing materials. By the end of the process, you will have a comprehensive brand design package that can be used for all of your marketing needs.
I believe that a strong brand must not only look good, but also communicate effectively to ensure that your ideal audience understands who you are and what you stand for. That’s why I take extra care in creating a brand guidelines document that will ensure consistency across all of your marketing materials. In the end, you’ll have a comprehensive brand design package that will help your business stand out and connect with your target audience.
My process is centered around understanding you and your business in-depth. I believe that this is the key to creating a visual identity that truly represents your company and resonates with your target audience. That’s why I begin by asking a series of questions that help me gain a deep understanding of your business, your audience, and their preferences.
Through this process, I am able to explore imagery, aesthetics, and design direction that appeals to your target audience while also clearly expressing the unique qualities of your brand. This approach not only results in a beautiful design, but it also ensures that your brand is communicated effectively and reaches the right people.
Once the final designs are approved, I will compile everything into a comprehensive branding guideline packet. This packet will include detailed usage tips, such as the correct usage of the color palette, logos, imagery, and other visual elements. It will also include information on how to maintain consistency across all marketing materials.
Logo & Brand Design
INCLUDED IN BRAND DESIGN:
1- We begin with a consultation and questionnaire to gain a deep understanding of your brand goals, messages, aesthetics, and target audience.
2- Development phase and creative plan with a detailed timeline, outlining each step of the design process.
3- Brand messaging document that includes your brand’s purpose, promise, personality, and voice, which will be used as a foundation for all design elements.
4- A mood board that showcases the overall aesthetic and visual direction of your brand, including inspiration, imagery, and design elements.
5- Color palette that includes hex codes and guidelines for the proper use of colors in your brand.
6- Logo design package that includes: primary logo, secondary logo, submark, and custom illustrations.
7- Three rounds of revisions on the logo design to ensure it meets your needs and expectations.
Typography system that includes font files and guidelines for the proper use of typography in your brand.
8- A comprehensive branding guideline packet that explains all the design elements in detail and includes downloadable links to every piece of material created, including logos, color palette, typography, and all other design elements.
Eager to explore the depths of your brand’s personality?
I am excited to work with you and help you elevate your brand. The brand identity process is an important and thrilling one, and I would be honored to guide you through it. Together, we will collaborate and create a brand that truly represents you and resonates with your target audience. Let’s start the conversation and see what possibilities lie ahead for your brand!