I am an expert in crafting personalized brands and developing digital solutions that effectively connect and engage with your target audience.

Let my cutting-edge methodologies elevate your brand and website to new heights. Not only will your audience have access to vital information about your business, but they will also be treated to a captivating and memorable experience that truly showcases the strength of your brand identity.



My process is centered around understanding you and your business in-depth. I believe that this is the key to creating a visual identity that truly represents your company and resonates with your target audience. That’s why I begin by asking a series of questions that help me gain a deep understanding of your business, your audience, and their preferences.



Through this process, I am able to explore imagery, aesthetics, and design direction that appeals to your target audience while also clearly expressing the unique qualities of your brand. This approach not only results in a beautiful design, but it also ensures that your brand is communicated effectively and reaches the right people.


Brand Delivery

Once the final designs are approved, I will compile everything into a comprehensive branding guideline packet. This packet will include detailed usage tips, such as the correct usage of the color palette, logos, imagery, and other visual elements. It will also include information on how to maintain consistency across all marketing materials.


Website Mockup

With your brand identity now established, it’s time to seamlessly integrate it into your website design. I will expertly incorporate your brand’s colors, elements, and typography to create a memorable online experience for your audience. The web design mockup will be delivered to you through Adobe XD, and you will have the opportunity to provide feedback and suggestions via the provided link.


Website Development

Upon completion of the 3 rounds of revisions to ensure the website design is flawless, it’s time to move forward with development. I will not begin the development process until all website mockup files have received your final approval. I specialize in using WordPress for website development, but I am also well-versed in all other web development platforms.


Brand and website launch

The moment you’ve been waiting for – website development! During this stage, I take great care to ensure that your website is fully optimized for all mobile and tablet devices and is fully responsive. After rigorously testing all buttons and functionalities, it’s time to prepare for launch.

Brand and Website Design


Brand Design

Our process starts with an in-depth Initial Phone Consultation and Questionnaire to gain a thorough understanding of your brand’s goals, messaging, visual aesthetics, and more. We then move into the Development phase, during which we create a detailed creative plan with a clear timeline.

Our services include crafting a Brand Messaging strategy, which includes defining your brand’s purpose, promise, personality, and voice. We also create a Mood Board to capture the brand’s visual aesthetics and inspiration, and a Color Palette with Hex codes and guidelines for usage.

For the visual identity, we design a comprehensive Logo Design Package, which includes a primary logo, secondary logo, submark, and custom illustrations. We provide 3 rounds of revisions on the logo design, and a Typography system with the font files included.

Finally, we provide a Branding guideline packet that explains the brand designs in detail and includes downloadable links to all materials created.

Website Design

Website content: If you provides the content, I’ll need 1-2 weeks before the development phase. If a copywriter is needed, there will be an additional cost.

Custom website design: I’ll create a 4-6 page website design that is completely tailored to your needs. Additional pages can be added, but it may affect the cost.

Custom page designs built on Adobe XD: Before the website is fully functional, we will review the designs and make any necessary changes.

Website development on a hosting account: We will develop your website on either WordPress or another platform, once the Adobe XD page designs are finalized and approved.

Mobile responsiveness: Your website will be optimized to work on both phone and tablet devices.

Hosting and Domain set up: You are responsible for purchasing your own hosting account and domain name. I recommend Siteground for WordPress.

Pre-launch meeting: We will conduct a meeting to walk through the website and make any last-minute changes.

Website maintenance: one month of website maintenance after the first month.

Video walkthrough: I’ll provide a video tutorial on how to edit and use the website when the project is finalized.

Elevate Your Brand to the Next Level with Our Custom Visual Identity Solutions

Unleash the full potential of your brand with my expertise. I am dedicated to partnering with you to refresh your visual identity and create an engaging website experience. Let’s work together to take your brand to the next level. Let’s start a conversation today!

Let’s connect

Yay, I finally posted my reel! It took me a while because I had a bunch of other things to get done and I’ve also been busy working on some new projects. But I gotta say, I really enjoyed putting this brief together. 

The carousel post coming soon

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Hey there! Have you ever stopped to think about how important packaging is? Well, let me tell you 

- it’s pretty amazing! Packaging does so much more than just hold a product together. It actually helps to protect the product from damage, promote it to potential buyers, make it easy for consumers to use, and even contribute to sustainability efforts. 

How cool is that?

#packaging #packagingdesign #packaginginspiration #package #packagings #packagingideas #packagingdesigner #packagingbox #packaginglove #packagingsolutions #packagingoftheworld #packaginglabel #graphicdesigner #freelance #graphicdesigners #graphicdesign #adobeiluustrator #illustrator #package #packagesmall
The Gradient Tool in Adobe Illustrator is my fav ever, it help me to smooth transitions between colors. Here’s how to use it:

Select the Gradient Tool from the toolbar on the left side of the screen.

Click and drag on your artboard to create a gradient.

To adjust the colors of your gradient, click on the Gradient panel located on the right side of the screen.

You can choose between different types of gradients, such as linear, radial, or freeform, and adjust the angle and direction of your gradient.

To add additional colors to your gradient, click on the gradient slider and then click on the color stop that you want to change.

Use the Color panel to select a new color for the stop.

You can also adjust the opacity and position of each color stop to create more complex gradients.

That’s it! With the Gradient Tool in Illustrator, You can create beautiful, custom gradients for your designs.

#gradient #illustratortips #adobeillustrator #gradientcolor #colorfull #graphicdesigners #freelance #graphicdesigner #designer #design #tipsdesign #tipsillustrator #how #howtodesign #Tutorial #illustratortutorial #tutorials #tutorialdesign
To begin creating a cohesive brand identity on packaging or any other support, I first consider the industry of the brand. Patterns are an excellent way to achieve this, so I start by conducting a thorough search for inspiration. Then, I either sketch my ideas by hand or directly in Illustrator to bring my vision to life. To avoid overwhelming the design, I limit myself to creating one or two key elements and carefully selecting no more than four colors. Next, I test the design on a mockup to ensure it looks visually appealing and consistent with the brand’s identity. Finally, I recommend printing and creating a physical prototype of the packaging to confirm that the colors and shapes are perfect.

#pattern #seamlesspattern #designer #tutorialillustrator #illustrator #illustratortips #designertips #graphicdesigner #patterndesign #creativeprocess #tutorial #adobe #tipsdesign #freelance #freelancer #grafico #designers #branding #brandassets #howidesign

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