From Vision to Reality: Building the Identity of an Association Dedicated to the Elephant's Protection
ELEFANT PROTECT is an environmental association that is dedicated to defending and protecting elephants in Africa from mistreatment and extinction. The organization needed a complete and impactful visual identity to raise awareness and support for their cause.
As a graphic designer, I was tasked with creating a visually striking and memorable brand identity for the association. My approach was to create a minimal logo with a pictogram, geometric lines and soft shapes, such as the round shapes of the elephant, to convey the seriousness and tenacity of the organization's mission. To support the association's message of protecting the elephants, I choose a light and sincere blue color, which is associated with trust, loyalty, and wisdom. To create a cohesive brand identity, I also designed a suite of marketing materials, including brochures, business cards, posters, and sweatshirts. The design for these materials used contrasting and light colors to create a professional and polished look.
The logo and marketing materials I created for ELEFANT PROTECT are designed to help the association raise awareness and support for their mission to protect elephants in Africa. The minimal and geometric design, soft shapes and light blue color convey the seriousness and tenacity of the organization's mission while at the same time giving a feeling of hope and trust. The contrasting and light colors in the marketing materials give a professional and polished look and help to create an impactful visual identity for the association. In conclusion, I am proud to have been able to contribute to the important mission of ELEFANT PROTECT by creating a visually striking and memorable brand identity that effectively conveys the organization's message and helps to raise awareness and support for their cause.